In the February issue of, Jake Mastroianni, Assistant Editor writes about “Money in the Bank”. Insiders expect that selling this equipment will be equivalent to money in the bank. As the growth of POU devices and coolers continue to grow, the market for selling this equipment becomes more competitive and complicated.

Being able to send the right messages to the customer for why these items are effective and innovative becomes very important for the dealer. Talking to dealers and experts in the water treatment industry, it is apparent that this product category is stable and has a bright future. However, similar to the selling challenges of other water treatment products, for dealers who are trying to get their customers to understand the value of these systems is where it may be a bit tricky.  Know more :